About Us


About Da’Nelle Beauty

Da’Nelle Beauty is a handcrafted skincare brand rooted in purpose, quality, and care. The company was founded by Debora Gregory after completing the Bank of America Institute for Women’s Entrepreneurship certificate program through Cornell University, where she earned her Women’s Entrepreneurship Certificate. What began as a class project quickly evolved into a growing business built on clean formulations and intentional craftsmanship.

Da’Nelle Beauty LLC was officially established in loving memory of Debora’s daughter, T’onna Da’Nelle Gregory, who passed away in February 2007. This personal connection drives the brand’s unwavering commitment to excellence—every product is made with care, integrity, and the highest standards in mind. The brand officially launched in May 2022.

The mission of Da’Nelle Beauty is to create luxurious, high-quality skincare that is both effective and accessible. Through extensive ingredient research, unrefined shea butter was selected as a core ingredient for its proven skin-nourishing benefits and is featured in many of the brand’s formulations. All products are

crafted without fillers, parabens, or unnecessary chemicals, staying true to a clean-beauty philosophy.

In 2025, Debora earned her Certificate in Natural Skincare Formulation, enabling Da’Nelle Beauty to formulate every product from scratch. That same year, the brand introduced its signature cold-pressed body butter, made without melting the ingredients to preserve their natural benefits. This method highlights powerful ingredients such as shea butter, mango butter, and babassu oil. The cold-pressed body butter has since become the brand’s bestselling product, with Cashmere Glow as a customer favorite.

Da’Nelle Beauty formulates products for all skin types and offers fragrance-free and color-free options for sensitive skin, as well as lightly fragranced, color-free options for those who prefer a subtle scent. Soaps are handcrafted from scratch—never melt-and-pour—and many are fragrance- and color-free.

Da’Nelle Beauty offers clean, trustworthy products customers can feel confident using and loving, including cold-pressed body butter, handcrafted soaps, and beard and hair oils. The brand continues to refine its formulations, packaging, and presentation to deliver the highest quality experience to its community—affectionately known as the “Beauties.”